Coach Your Season
With A
Real System.
That Cheer School gives coaches proven, season-long systems, a live community, and direct access to John Knowles, from pre-choreography all the way through championships. Join on your own, or get your whole gym in with one multi-account membership.
Built By A Coach Who's Done It At The Top.
John Knowles has spent more than 15 years coaching and choreographing at the highest levels of all-star cheer. As the former All-Star Director and Director of Routine Development at Cheer Athletics Plano, he coached and choreographed multiple Worlds, Summit, NCA, and Majors winning teams.
Along the way, he kept seeing great coaches leave points on the floor because no one had ever shown them what actually matters on the scoresheet, why it matters, or how to fix it efficiently in practice. That Cheer School is his answer. It takes the systems he used at the top of the sport and puts them in the hands of every coach, in every gym, on any schedule.
Too Many Coaches Are Figuring It Out Alone.
Talented coaches spend whole seasons guessing at the scoresheet, at practice plans, and at what a routine actually needs. And in most gyms, every one of those questions ends up on one person's desk.
No Clear System
Scoring knowledge, practice planning, and routine standards get pieced together from wherever coaches can find them.
Nowhere To Take Questions
When a routine gets stuck or a score doesn't make sense, there's no one to ask, or it all routes back to the gym owner.
Every Season Starts Over
Hard-won lessons don't stick, and when a coach leaves, whatever they learned walks out the door with them.
One System. Every Coach. All Season.
That Cheer School is a coaching community for individual coaches, directors, and entire gym staffs, built around proven, season-long systems instead of one-off advice.
Every member gets the same clarity: how to read a scoresheet, how to plan a practice, how to build a routine with purpose. John is active in the community, running monthly calls and answering questions in the discussion boards, so nobody's coaching on a guess.
Season Roadmap
A clear plan for what's next at every point in the season, so you're never guessing.
Live Community
Monthly community calls and active discussion boards with coaches who show up and support each other.
Direct Access To John
Real answers from John himself, not a canned resource library.
Every Season, Every Schedule
Pre-choreography through championships, on a US calendar or an entirely different one. We're built for wherever your season falls.
Two Ways In.
Join as an individual coach, or bring your whole gym in under one multi-account membership. Same community, same systems, same John.
Individual
$79/mo-
01
Choose The Individual Plan
Sign up on Skool and your membership is just for you.
-
02
Get Into The Community
You get access to the Coaches' Room, the discussion boards, the monthly live calls with John, and the season roadmap and resources.
-
03
Bring Your Questions
Post what you're stuck on, show up to the calls, and get real answers all season long.
Multi-Account
$4,999/yr-
01
Choose The Multi-Account Plan
One annual membership covers as many people as you want to add, not just one seat.
-
02
Send Us Your Team
Give us the email addresses for your coaches, directors, and anyone else on staff, and each one gets a personal invitation into the community.
-
03
Everyone Gets Full Access
Every member gets the exact same benefits as an individual membership: the Coaches' Room, the discussion boards, the monthly calls with John, and the season roadmap and resources.
-
04
One System, All Season
Your whole gym works from the same systems and the same support all season long, and you can add or swap people as your staff changes.
Pick The Plan That Fits.
Both plans come with the exact same benefits: the community, the proven systems, and direct access to John. The only difference is how many people are on the membership.
For You
For coaches who want the system, the community, and John in their corner.
- ✓Access to the Coaches' Room
- ✓Monthly live community calls with John
- ✓Active discussion boards with coaches nationwide
- ✓Direct answers from John on your questions
- ✓Season roadmap and resources, built for any schedule
Billed monthly.
For Your Whole Gym
One membership for your entire gym, with unlimited members and no per-seat charges.
- ✓Everything in the individual plan for every person you add
- ✓Unlimited member accounts under one membership
- ✓Personal community invitation for every member you add
- ✓Add or swap members anytime as your staff changes
- ✓Your whole gym on the same systems and support, all season long
Billed annually.
Real Coaches. Real Results.
“I feel better about this season than I ever have.”
“I just wanna say how much this climb has help our program already in so many way!!!!”
“The most thorough routine review I've ever had.”
“John's voice and expertise made both routines better.”
“John completely changed how I look at routines and how I coach.”
Before You Join
Which plan is right for me?
Is the multi-account plan different from the individual plan?
How many people can I add to a multi-account membership?
What if my season already started?
I'm outside the US and run on a different competition calendar. Does this still work?
On the multi-account plan, how do my coaches get access?
What happens if a coach leaves my program?
How does billing work?
Stop Guessing. Start Coaching With A System.
Join on your own for $79/mo, or bring your whole gym in for $4,999/yr, with every part of the season covered and John right there in the community.