Build
Better.
Score
Smarter.
Elite choreography and season-long coaching systems built around the scoresheet, helping coaches build smarter routines, improve execution, and compete with confidence.
Experience
Championship Experience.
Purposeful Coaching.
- ✓Former All-Star Director & Director of Routine Development, Cheer Athletics Plano
- ✓15+ Years Coaching Elite All-Star Programs Nationwide
- ✓Championship Experience at Worlds, Summit, NCA & The Majors
- ✓National Conference Speaker & Cheer Educator
- ✓Trusted by Global Programs
I've always believed great routines aren't built by chance. They're built through intentional decisions, thoughtful coaching, and a commitment to getting a little better every day.
For more than 15 years, I've coached, choreographed, and developed championship-level all-star teams. Along the way, I've learned that success doesn't come from chasing the latest trend. It comes from understanding the scoresheet, building routines with purpose, running intentional practices, and helping athletes perform with confidence when it matters most.
Today, I work with programs across the country through choreography, consulting, clinics, and That Cheer School, helping coaches and choreographers think with more clarity, confidence, and intention throughout the season. Whether we're building a routine, evaluating a scoresheet, or solving a challenge in practice, my goal is always the same: help coaches make better decisions that lead to better routines, stronger teams, and lasting success.
Choose Your Starting Point
Every team is in a different place. Some are preparing for choreography. Others are cleaning, evaluating, or getting competition-ready. Wherever you are in your season, I'm here to help you move your team forward with clarity, confidence, and intention.
That Cheer Newsletter
A free weekly email with practical coaching insights, scoring tips, and season-specific resources. The easiest way to start thinking like a score-driven coach.
Subscribe to the Newsletter →That Cheer School
A year-round coaching community that delivers season-specific education, resources, and support to help coaches and choreographers build better routines, run smarter practices, and lead with more clarity, confidence, and intention.
Join That Cheer School →Score-Driven Routine Reviews
A detailed, scoresheet-driven evaluation of your routine with honest feedback, strategic recommendations, and actionable changes to maximize scoring potential and improve performance.
Submit A Routine For Review →Full Routine Choreography
Purposeful, scoresheet-driven choreography built around your athletes, your program, and your goals, designed to maximize execution, scoring potential, and long-term success throughout the season.
Complete Choreography Inquiry →Every Decision Has a Purpose.
Every successful season is built on intentional decisions.
From athlete placement and routine composition to practice planning, communication, and competition preparation, every decision shapes the outcome. That's why my approach goes beyond choreography. At the core of everything I do is a simple goal: teach coaches how to coach better. That means bringing more clarity to the decisions you're already making (how you evaluate a scoresheet, how you plan a practice, how you talk to your athletes) so those decisions get easier and more consistent over time.
Whether we're building a routine, reviewing one that's already on the floor, or developing coaches through That Cheer School, the goal is the same: help coaches think with more clarity, confidence, and intention so they can build stronger teams and more successful seasons.
- 01Understand what's actually being rewarded on the scoresheet
- 02Build routines that balance difficulty with clean, repeatable execution
- 03Implement changes efficiently — in practice, not just in theory
That Cheer
School
Season-specific training for cheer coaches and gym owners. That Cheer School gives you the support, resources, and roadmaps to run a smarter season — from tryouts through championships.
- A season roadmap so you always know what's next
- Resources & practice plans built for real gym time
- Direct support from John and a community of coaches
Let's Build Something Better Together
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